A new online magazine in Spanish published by Penguin Random House for Spain and Latin America
The visual identity of its communication is defined by promoting the U of the pre-existing logo as an icon with a new slogan, to later land it in weekly and daily corporate layouts that allow its messages to be easily recognizable in the midst of all the Internet hubbub
Services
Design, Creative Direction
The visual identity of its communication is defined by promoting the U of the pre-existing logo as an icon with a new slogan, to later land it in weekly and daily corporate layouts that allow its messages to be easily recognizable in the midst of all the Internet hubbub
Services
Design, Creative Direction
The Campaign
The videos Compartimos Lengua and Estamos a punto de sacar la Lengua, both made just using words because we are talking about A magazine to read, are broadcast the weeks before the launching as a presentation campaign on social media, mainly Instagram and Twitter
Company
Photography Getty Images, illustration Máximo Sánchez, client Marta Borrell and Pablo Mediavilla and Jesús Merino and Agustín Paz from Penguin Random House
Spacetime
Madrid, 2021
Categories
Identity, Editorial, Communication, Campaign, Motion, Culture, Magazine
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