Palacio de Bornos
The campaign for a renowned Navarrese wine maintains and reinforces a concept the brand has already used in the Spanish and Mexican markets, as it incorporates its name in a natural way and conveys exactly what they are looking for: enjoyment and relaxation in good company
This concept becomes the headline and main message of the print and radio campaign, which presents a fresh and light tone, like the white wine itself, and adds friendship and diversity as ideas that enrich enjoyment and relaxation
Services
Creative Direction, Art Direction
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The Print Campaign
Memes and hashtags bring a youthful and casual approach, while the art direction is inspired by the black and orange shapes and white square of the Verdejo variety label, which is the brand flagship
This concept becomes the headline and main message of the print and radio campaign, which presents a fresh and light tone, like the white wine itself, and adds friendship and diversity as ideas that enrich enjoyment and relaxation
Services
Creative Direction, Art Direction
The Print Campaign
Memes and hashtags bring a youthful and casual approach, while the art direction is inspired by the black and orange shapes and white square of the Verdejo variety label, which is the brand flagship
The Radio Campaign
The adaptation to radio is about the apparent contradiction of working with the concept of seeing in a medium that only allows hearing
Company
Photography Getty Images, production Xevi Estudi, client Juan Luis García and Idoia Osés from Bornos Vinos & Licores
Spacetime
Pamplona, 2025
Categories
Communication, Campaign, Commerce, Food & Drinks