Ausonia TV
The brief asks for build a clearly different brand personality from the main competitor, which acts as if the period did not exist, in a superficial way

It is decided to keep the historical slogan I like to be a woman and use it as an axis to talk about women in general and the period in particular

More than 50 hours of interviews with women (and some few men) of different ages and profiles are made, they are asked about being a woman and also about the best moments of their relationship with the period, and they are allowed to answer with absolute freedom; the goal is to make Ausonia the brand for real, conscious and committed women

Services
Creative Direction

Company
Creative direction Evaristu Rodesson, copywriting Arturo Tollesson, filmmaking Chus Gutiérrez, agency Dayax, client Mónica Fité and Barbara Jäger from Arbora & Ausonia

Spacetime
Barcelona, 2002

Categories
Communication, Campaign, Video, Commerce

Related
Ausonia Packs