Ausonia Packs
Besides transmitting smoothness and hygiene, a pack series for sanitary towels has to get a very clear identification of each reference
After many doubts about being too daring in a sector where hygiene is a central issue and always handled in blue, finally the white color is so celebrated by the client (and its clients) that decided to use it for all panty liners of its brands, so that bet end up affecting the sanitary towels, which soon return to be blue, their classic color
Services
Design, Art Direction
![]()
Company
Creative direction Evaristu Rodesson, graphic design Ainhoa Nagore, photo Sonia Fort and Ricardo Miras and Getty Images, agency Dayax, client Mónica Fité and Barbara Jäger from Arbora & Ausonia
Spacetime
Barcelona, 2004
Categories
Identity, Packaging, Commerce
Related
Ausonia TV
After many doubts about being too daring in a sector where hygiene is a central issue and always handled in blue, finally the white color is so celebrated by the client (and its clients) that decided to use it for all panty liners of its brands, so that bet end up affecting the sanitary towels, which soon return to be blue, their classic color
Services
Design, Art Direction
Company
Creative direction Evaristu Rodesson, graphic design Ainhoa Nagore, photo Sonia Fort and Ricardo Miras and Getty Images, agency Dayax, client Mónica Fité and Barbara Jäger from Arbora & Ausonia
Spacetime
Barcelona, 2004
Categories
Identity, Packaging, Commerce
Related
Ausonia TV