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WHAT
Nonprofit cultural association that integrates and spreads knowledge and critical thinking, born in a dizzy social context with a certain smell of change with the aim to promote a calm and conscious reflection on the world we humans are creating for the future

Services
Design, Creative Direction, Art Direction




The Identity


The chosen name is WHAT because the handled is knowledge, but it is also the acronym for We Humans Are Together because the leitmotiv of the association is that we are all in the same boat

The typographic work of the logo reinforce this idea and becomes a brand language when is applied to headlines or merchandising

WHAT about the Work by Oscar Camps, founder of Open Arms


The Magazine


The main product of the association is WHAT A MAGAZINE, an online magazine in which the three classic branches of knowledge (Arts, Sciences and Humanities) are integrated and crossed with three categories (Individual, Society and Environment) giving rise to content on disciplines as diverse as philosophy, cinema, politics, psychology, history or physics, among others

www.whatamagazine.com




The Communication


Communication identity for the magazine on social media and promotional videos, for the association as a brand in general and for a project about the future in particular




The Merchandising


WHAT A SHOP offers products as The Perplex Bag, made to you can proudly spread your opinion about the world around, or The Psychological Glasses, which allow you to always look at the bright side of life, although they do not have lenses or perhaps because of that

The Perplex Bag is made to you can proudly spread your opinion about the world around you and, in addition, it brings you style and it allows to check that you are not alone, my friend

The Psychological Glasses allow you to always look at the bright side of life, although they do not have lenses, or perhaps because of that; they can help to pay attention and also to meditate, even to read if you have a good vision
A group of friends wearing The Psychological Glasses in the first edition of WHAT A MEET
Company
Programming Adrián Pérez, writings Javier Aristu, filmmaking Javier Navarro, collaboration Arturo Tollesson, client WHAT/We Humans Are Together

Spacetime
Barcelona, 2012, 2014, 2018, 2021

Categories
Identity, Logo, Naming, Web, Motion, Video, Packaging, Communication, Culture, Society, Magazine, Editorial, Event


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