Viña del Mar International Song Festival
Viña Festival is the most important musical event in Latin America, held annually since 1960 in the city that name it, near Valparaiso, Chile, nowadays in an amphitheater with a capacity for 15 000, and is broadcast live worldwide on radio and television
This edition is in charge of Chilevision, a TV channel and company belonging to TNT Turner Network Television, which wants to emphasize the international nature of the event and requests a communication with a more global than Latin perspective, including the brand restyling if necessary
Services
Design, Creative Direction, Art Direction
This edition is in charge of Chilevision, a TV channel and company belonging to TNT Turner Network Television, which wants to emphasize the international nature of the event and requests a communication with a more global than Latin perspective, including the brand restyling if necessary
Services
Design, Creative Direction, Art Direction
The Identity Restyling
The festival is trapped between two contradictory visual codes: one is classic and supposedly elegant, based on black and gold colors, and the other is more atemporal, happier and colorful
The most colored one is chosen to be updated and a master animation is created for the channel itself can edit its own corporate motion pieces; thanks to 3D processing, the iconic red ball of the logo and the colors usually surrounding it take on three dimensions and textures to suggest sensations
The festival is trapped between two contradictory visual codes: one is classic and supposedly elegant, based on black and gold colors, and the other is more atemporal, happier and colorful
The most colored one is chosen to be updated and a master animation is created for the channel itself can edit its own corporate motion pieces; thanks to 3D processing, the iconic red ball of the logo and the colors usually surrounding it take on three dimensions and textures to suggest sensations
The Audiovisual Campaign
In Latin America in general and Chile in particular, the festival is a collective annual celebration that goes beyond whether one is interested in the musical proposal
The tradition of celebrating collective rituals is universal and music is its most common expression, so in the audiovisual pieces real common people dance in front of the camera with absolute expressive freedom
Double speed filming allows to appreciate all the details of their movements and puts the dance itself in a second place to highlight celebration, turning common people into amazing
In Latin America in general and Chile in particular, the festival is a collective annual celebration that goes beyond whether one is interested in the musical proposal
The tradition of celebrating collective rituals is universal and music is its most common expression, so in the audiovisual pieces real common people dance in front of the camera with absolute expressive freedom
Double speed filming allows to appreciate all the details of their movements and puts the dance itself in a second place to highlight celebration, turning common people into amazing
The Print Campaign
The posters replace dancing for jumping in order to express the same, and mix it with the 3D images to reinforce sensations; even Carola de Moras and Rafael Araneda, drivers of the event, want to be amazing and appear in the campaign
The Pressbook
It explains in a few words and many images why the Viña del Mar International Song Festival is the most important musical event in Latin America, and presents the current edition
Company
Copywriting Claudio Letelier, photography Noli Provoste, processing Juan Delcán, filmmaking Sergio Quente, production Sagrado Films, post-production Juan Olivares, music Carlos Cabezas, clients Álex Hernández and María José Acuña from Chilevisión
Spacetime
Santiago de Chile, 2017
Categories
Identity, Restyling, Communication, Campaign, Video, Motion, Commerce, Culture, Music, Event
Copywriting Claudio Letelier, photography Noli Provoste, processing Juan Delcán, filmmaking Sergio Quente, production Sagrado Films, post-production Juan Olivares, music Carlos Cabezas, clients Álex Hernández and María José Acuña from Chilevisión
Spacetime
Santiago de Chile, 2017
Categories
Identity, Restyling, Communication, Campaign, Video, Motion, Commerce, Culture, Music, Event