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Semana de la Alimentación Sostenible
Barcelona is the World Capital of Sustainable Food and its City Council calls for a contest to communicate one of its main events: the Sustainable Food Week

There are an identity and a campaign that have been used to present Barcelona as the Capital of Sustainable Food, and that status actually includes only two major events: the Week and the Forum, so the proposal is based on a system using those same resources in order to not confusing people with different languages for parts of the same general event

Services
Design, Creative Direction


Pre-existing identity for Barcelona World Capital of Sustainable Food

Identity for the Barcelona Sustainable Food Week
Identity for the Barcelona Sustainable Food Forum


The Generic Campaign


The same continuity is applied to the communication, and the main message from the original campaign is expanded with a kind of claim declension

Now, here, for the planet (pre-existing campaign)
Now, here, week for the planet
Now, here, forum for the planet



The Weekly Campaign


To reinforce the values of proximity and seasonality, the specific campaign for the Sustainable Food Week is based on popular Catalan proverbs and sayings related to food and each day of the week




Company
Client Ajuntament de Barcelona

Spacetime
Barcelona, 2021

Categories
Identity, Logo, Communication, Campaign, Society, Event

Related
Barcelona Sostenible
Barcelona Energia
Grec Festival of Barcelona