Reyno Gourmet
Products bearing this quality seal are betrayed by the last name Gourmet, that makes people perceive them as exclusive and too expensive
Navarrese Government calls for a contest to carry out a campaign that clarifies this wrong perception, because the truth is that they are top quality but they also are produced to be enjoyed daily
Services
Design, Creative Direction
![The two images are very different to highlight the difference between royalty and reality: in the first case photos are illuminated like Velázquez or Caravaggio paintings, in the second everything is casual]()
Navarrese Government calls for a contest to carry out a campaign that clarifies this wrong perception, because the truth is that they are top quality but they also are produced to be enjoyed daily
Services
Design, Creative Direction
Company
Client Gobierno de Navarra
Spacetime
Pamplona, 2021
Categories
Communication, Campaign, Society, Commerce, Food & Drinks