Nike Cursa Bombers
Popular half-marathon race held annually in Barcelona since 1999, it is initially promoted by the Barcelona Fire Brigade to demand job improvements from the City Council, and now is promoted by Nike

As the event is so closely linked to the city, a marked local tone is asked and Seny (Sanity) and Rauxa (Rapture) they campaign each on their own to call to participate

DesignArt Direction

Both are very popular sensations in Catalan culture and also in constant conflict in half-marathon runners, who because of being a middle distance race (10 km) athletes hesitate between dosing and squeezing

Creative direction and copywriting Oriol Villar, agency Villarrosàs, client Nike


Communication, Campaign, Poster, Lettering, Commerce
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