![](https://freight.cargo.site/t/original/i/2941035112bcfd4e92d9f71920ea6a64d289ccc4864634c3ea5e1e081fd34f2d/MST_etiqueta_WEB.jpg)
Mstake
Everybody knows that no one is perfect, but society seems to insist on its constant invitation: the perfect body, the perfect smile or the perfect blah blah blah
Mstake fights against perfection and its offer proudly shows error as a differential point, including its own products and limited editions for other brands, always with imperfection and a certain sense of humor
Services
Design, Creative Direction, Art Direction
Mstake fights against perfection and its offer proudly shows error as a differential point, including its own products and limited editions for other brands, always with imperfection and a certain sense of humor
Services
Design, Creative Direction, Art Direction
![With the absence of the letter i, the brand contains such a strong idea in the name itself that it prevails as the protagonist of the logo](https://freight.cargo.site/t/original/i/71145097a0ebfaeba55d04dcb12cc1ded9a2dcd4b8891972ed54f628fb019448/MST_thumbnailpeople_WEB.gif)
The Identity
Mstakes are mistakes, but far from avoid them they are used to give personality to the communication pieces, as on the products or the logo: from teeshirts to labels, postcards or packs, there is always something wrong
Mstakes are mistakes, but far from avoid them they are used to give personality to the communication pieces, as on the products or the logo: from teeshirts to labels, postcards or packs, there is always something wrong
![The postcards have the same both sides and the visit cards are wrongly cut](https://freight.cargo.site/t/original/i/a8a529783785be5098c29f73003ebcb8fcd91178a000f2379f09b8ca079a60ff/MST_postalytarjeta_R_WEB.jpg)
![The booklet for the 'Cities by Mstake' special teeshirt series is bound upside down, so the cover is the last page](https://freight.cargo.site/t/original/i/1b5870f19cf743c154b8165b6d72a92347bc372d9e5b69cfeccbf9068c49e3a1/MST_folleto_WEB.gif)
![](https://freight.cargo.site/t/original/i/4e3b929a0b0537aaffa63f444cc38397c19f39c47b2481e35b72454a27a112fc/MST_packtodo_WEB.gif)
The Packaging
The pack for the Cities by Mstake special teeshirt series is actually a pizza box
The Print Campaign
Displays for showcases pay tribute to some inventions or discoveries made by mistake as microwaves, lysergic acid or post-it, while they make some misspelling
The pack for the Cities by Mstake special teeshirt series is actually a pizza box
The Print Campaign
Displays for showcases pay tribute to some inventions or discoveries made by mistake as microwaves, lysergic acid or post-it, while they make some misspelling
![Microwave oven was created in 1947 by Percy Spencer, an American engineer who melted a chocolate bar in his pocket while trying to build a radar](https://freight.cargo.site/t/original/i/4257d5505466739dbefd2db6486fa7b92481f4cff75dd0ea2281d308e3940f47/MST_display1_WEB.jpg)
![LSD or lysergic acid was accidentally synthesized by the Swiss chemist Albert Hofmann in 1938, when studying the alkaloids produced by rye ergot](https://freight.cargo.site/t/original/i/b77a7703fe29eb72f56ab5557836ee796dd121a26d91c761ddaa675fcfbf5240/MST_display2_WEB.jpg)
![Post-it adhesive was invented in 1968 by Spencer Silver, a researcher at the 3M company who was working on creating a very powerful new adhesive](https://freight.cargo.site/t/original/i/d602afd584c4874408b57cad48ec68516a3bc1e30722bfdfc38c3e6bee1e7962/MST_display3_WEB.jpg)
The Audiovisual Campaign
Four videos speaking on the brand through what is missing, explaining that the absent letter i from the name can be anywhere: looking at the sea, rowing in circles in a park, leaving a public bathroom or sitting on a bench watching how life goes by
The Website
It has some spelling mistakes and three clearly different areas: community, shop and collaborations
![](https://freight.cargo.site/t/original/i/cb136522b7078697dd20fa50640d0e5d6e882e53c7c0f0afccaffc6bab4259d4/MST_website_WEB.gif)
Company
Filmmaking and production Jaume Jardí, programming Strabinarius and Seasons, printing Nova Era, client Albert Saurina from Mstake
Spacetime
Barcelona, 2014, 2016
Categories
Identity, Logo, Guidelines, Packaging, Communication, Campaign, Video, Web, Commerce
Filmmaking and production Jaume Jardí, programming Strabinarius and Seasons, printing Nova Era, client Albert Saurina from Mstake
Spacetime
Barcelona, 2014, 2016
Categories
Identity, Logo, Guidelines, Packaging, Communication, Campaign, Video, Web, Commerce