Fundación TPH
The Fundación TPH is born in Santiago de Chile in 1982, when a community linked to the Society of Jesus decides to endorse the message of the encyclical Laborem Exercens, which maintains that work is the key to social issue

After some years of great influence on Chilean society and others of a certain drift, the institution decide to face the digitalization and repositioning of its brand, for which it is necessary to redesign the visual identity and create a new and suitable narrative for its communication

DesignCreative directionArt direction

The visual identity

The brand historical logo is widely recognized in Chile, so the new version maintain the fraternal hands but simplifies shapes and colors based in the classic stamps printed on labor documents; a guidelines manual details how to apply it to build a consistent identity

The campaign

There is a high rate of disaffection with work in Chile because it is lived in a passive way, and the campaign What do you give with your work seeks to turn around that situation through reflection and commitment, because the institution understands work as the capacity of each person to transform their environment

The print campaign

Built with short questions and answer options to promote viewers to feel almost forced to choose, all the campaign is based on a real test that can be completed at the foundation website and tries to help people to become aware of their relationship with their own work

Copywriting Claudio Letelier, production Wood Films, filmmaking Rodrigo Marín, programming Adrián Pérez and Amable, client Mauricio Rojas from Fundación TPH

Santiago de Chile2017

IdentityLogoGuidelinesRestylingCampaignVideoPrint, DigitalWebsite, Latam

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