Flower
A national brand of gardening products that, when managing a significantly lower budget than its main competitor (the huge multinational Compo), needs its communication to be notorious and focused on building the brand
This tribute to Flower Power and the movie Hair, with its invented lyrics in English and its subtitles talking about values, is notorious and focused on the construction of the brand, so that no matter how crazy it may seem, it achieve the two purposes of the brief
Services
Creative Direction
Company
Creative direction Evaristu Rodesson, copywriting Martín Seré, filmmaking Marc Donés, agency Dayax, client Ángel Jubete from Flower España
Spacetime
Barcelona, 2002
Categories
Communication, Campaign, Video, Commerce
This tribute to Flower Power and the movie Hair, with its invented lyrics in English and its subtitles talking about values, is notorious and focused on the construction of the brand, so that no matter how crazy it may seem, it achieve the two purposes of the brief
Services
Creative Direction
Company
Creative direction Evaristu Rodesson, copywriting Martín Seré, filmmaking Marc Donés, agency Dayax, client Ángel Jubete from Flower España
Spacetime
Barcelona, 2002
Categories
Communication, Campaign, Video, Commerce