El Corte Inglés Ya
The new El Corte Inglés premium online service is the movement towards immediacy (Ya means Now in Spanish) and the digital that should mark a new stage and the future of the company
Ya is halfway between online services, such as Click & Collect or Click & Car, and the future essence of the brand, which inevitably goes digital, so the main brand must be respected although taking into account a possible evolution
Services
Design, Art Direction
![Not in a first phase, but work contemplates the evolution of the logo until synthesize it in the well-known green triangle]()
Ya is halfway between online services, such as Click & Collect or Click & Car, and the future essence of the brand, which inevitably goes digital, so the main brand must be respected although taking into account a possible evolution
Services
Design, Art Direction
The campaign
It is also between the communication of an specific service and the brand general voice on various topics such as food, technology, home or sports
Company
Photography Getty Images and Unsplash, copywriting Carlitos González, creative direction Óscar Amodia and Pipo Virgós and David Caballero from agency SCPF, client Paul Porral from El Corte Inglés
Spacetime
Madrid, 2019
Categories
Identity, Logo, Restyling, Guidelines, Communication, Campaign, Commerce, Food & Drinks
Photography Getty Images and Unsplash, copywriting Carlitos González, creative direction Óscar Amodia and Pipo Virgós and David Caballero from agency SCPF, client Paul Porral from El Corte Inglés
Spacetime
Madrid, 2019
Categories
Identity, Logo, Restyling, Guidelines, Communication, Campaign, Commerce, Food & Drinks