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Carrefour practical guides
Publications to encourage a responsible consumption and recycling edited by the brand, aware that its corporate magnitude is proportional to its social and environmental responsibility

Services
Design, Art direction


The Practical Guide to a Responsible Consumption reviews the main environmental problems associated with excessive consumption and proposes ideas to solve them through small individual actions


The Practical Guide to a Responsible Recycling presents the different kind of waste and the legislative framework for their management and remembers what we people can do to make its reclycling process easier


Company
Strategy Alfil Negro, photography Stephan Zähring and Getty Images, client Paloma Pérez and Yolanda González and José Manuel Sánchez from Carrefour

Spacetime
Madrid, 2011

Categories
Editorial, Series, Commerce, Food & Drinks

Related
Carrefour bag series
Carrefour identity
EMMA by Carrefour