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Amazons, The Ancestral Future
An exhibition that delves into the immense natural and cultural wealth of the territory, cities and Indigenous communities to discover the art, thought and enormous ecological impact of a region crucial to the future of the planet

The title contains a powerful and seemingly contradictory statement connecting the past with the future which is reflected in the graphics that articulates the exhibition, where the typography is arranged in a way that evokes the vines of the jungle, but also the code of the famous futuristic film The Matrix

Services
Design

Next to the typographic vines that draw the exhibition title and are hand-painted directly on the wall, a huge letter A welcomes visitors and suggests the beginning of a journey

Beyond welcoming visitors at the entrance, the vines introduce them to each area
Beyond welcoming visitors at the entrance, the vines introduce them to each area


Dimension as a presence
Large letters placed throughout the exhibition maintain the feeling of being in the middle of something, referencing the course of the river, and generate a certain sense of smallness in the face of the enormity and complexity of the Amazon

Each letter is more than two meters tall
Each letter is two meters tall


Two complementary voices
The jungle-futuristic touch used for the main headlines gives way to an editorial tone, which is the main voice of the exhibition and seems more appropriate for discussing art, literature or culture


The introductory panels for each area combine both styles


A magazine inside a book
In the section on extractivism the general editorial tone becomes more journalistic and the visitor enters a kind of three-dimensional magazine

Each wall in the magazine area is dedicated to a different topic
The final part recovers the more literary tone for the epilogue of the exhibition


Company
Architecture Leve, production Central de Projectes and Nogales, collaborations Laura Galofré and Vanina de Monte, client Carlota Broggi, Iris García, Ada Claver and Alex Papalini from Centre de Cultura Contemporània de Barcelona CCCB and Claudi Carreras

Spacetime
Barcelona, 2024

Categories
Identity, Spatial Graphics, Exhibition, Museum, Culture, Art