Aclara Lighting
A new but experienced lighting company wanting to gain a foothold in the medium-high quality sector with a product made with care, designed in Barcelona and produced in Europe
New and experienced, technology and warmth, sustainable green and Mediterranean blue, classic and modern, light and shadow... Contradictions articulate the brand narrative
Services
Design, Creative Direction
![The logo reminds that good lighting, in addition to good light, needs a good shadow]()
![Family of icons for the website, following the graphic language and resources established in the logo]()
New and experienced, technology and warmth, sustainable green and Mediterranean blue, classic and modern, light and shadow... Contradictions articulate the brand narrative
Services
Design, Creative Direction
The Website
The brand is explained using a manifesto with seven apparent contradictions and, due to the high number of versions, sizes and finishes of each product, we designed a naming system to call each lamp based on its collection, model, size and material
www.aclaralighting.com
![Names are in Spanish to reinforce the Latin and Mediterranean character of the brand]()
The brand is explained using a manifesto with seven apparent contradictions and, due to the high number of versions, sizes and finishes of each product, we designed a naming system to call each lamp based on its collection, model, size and material
www.aclaralighting.com
