Aclara Lighting
A lighting company wanting to gain a foothold in the medium-high quality sector with a well-designed product, Mediterranean-inspired and produced in Europe 

The logo reminds that good lighting, in addition to good light, always needs a good shadow

DesignArt direction

An interesting naming work is the creation of a system to name the lamp models and their variations, in Spanish to reinforce the Latin and Mediterranean brand values

Photography Pepo Segura, programming Arturo Castillo, client Jacob Molina from Aclara Lighting

Barcelona2020, 2021

Identity, Logo, Naming, Icon, Website, DigitalMotion, Commerce, Lighting

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