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Aclara Lighting
A lighting company wanting to gain a foothold in the medium-high quality sector with a well-designed product, Mediterranean-inspired and produced in Europe 

The logo reminds that good lighting, in addition to good light, always needs a good shadow

Services
Design, Art direction


Family of icons for the website, following the graphic language and resources established in the logo

The apparent contradiction between light and shadow articulates the brand narrative, which is new but also expert, classic but also modern or white but also green


An interesting naming work is the creation of a system to name the lamp models and their variations, in Spanish to reinforce the Latin and Mediterranean brand values


Company
Photography Pepo Segura, programming Arturo Castillo, client Jacob Molina from Aclara Lighting

Spacetime
Barcelona, 2020, 2021

Categories
Identity, Logo, Naming, Icon, Website, Digital, Motion, Commerce, Lighting


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