Aclara Lighting
A new but experienced lighting company wanting to gain a foothold in the medium-high quality sector with a product made with care, designed in Barcelona and produced in Europe

New and experienced, technology and warmth, sustainable green and Mediterranean blue, classic and modern, light and shadow... Contradictions articulate the brand narrative

DesignCreative Direction

The Website

The brand is explained using a manifesto with seven apparent contradictions and, due to the high number of versions, sizes and finishes of each product, we designed a naming system to call each lamp based on its collection, model, size and material

Photography Pepo Segura, programming Arturo Castillo, client Jacob Molina from Aclara Lighting

Barcelona, 2020

Identity, Logo, Naming, Communication, Web, Commerce

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