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ADG/FAD Campaign
ADG/FAD, Association of Graphic Designers and Art Directors of FAD, Fostering Arts and Design, is a nonprofit association which for over 40 years has been working to support graphic design and art direction, and that means to work for any kind of professional involved on it

The intention of the campaign is to increase the number of associates of the institution, often accused of inbreeding; the central message is an invitation to all graphic designers and all art directors without exception, using headlines appealing to small things of the business with which any of them can identify

Services
Design, Art Direction





For the Laus Awards ceremony, the main annual event of the association, a special adaptation of the campaign is made to teeshirts saying 'The association of all graphic designers and art directors who have won a Laus Award, and of those who do not'


Company
Collaboration with Carlitos y Patricia, copywriting Carlitos González, client Eulàlia París and Romina Jaimovich and Isabel Lucia from ADG/FAD

Spacetime
Barcelona, 2007

Categories
Communication, Campaign, Culture, Society

Related
ADG/FAD Monographics
The Laus