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Dewar’s 12 Special Reserve

An Scotch whisky which thanks to a process called marriage improves with the pass of time, something that also seems to happen with people as Sean Connery

As the young Sean no longer exists, for the script of the spot are used his expressions available in the film Marnie by Alfred Hitchcock, whose rights his heirs kindly give

They are not so kind the heirs of Ian Fleming, creator of the character of James Bond, who do not give the rights and that avoid weapons or anybody drinking anything shaken, not stirred

Services
Creative Direction

The campaign is carried out after winning an international contest; the layouts convince the brand, which ends up opting for Sean because of his Scottish status and using its usual slogan, which fits like a glove
Robert De Niro
Bob Dylan
Jodie Foster
Sean Connery


Company
Creative direction Evaristu Rodesson, copywriting Arturo Tollesson, graphic design Sergi Pérez, photography Adler & Fresneda, filmmaking Gianni Ruggiero, production Ruggiero Films, music La Crem, agency Dayax, client Jaime Mussons from Bacardi & Martini

Spacetime
Barcelona, London, 2004

Categories
Communication, Campaign, Video, Commerce, Food & Drink

Related
Dewarism