San Fermin 2024
Official poster for one of the most famous festivals in the world, famous for its running bulls, its intensity and largely for the vision of Ernest Hemingway, who after his first visit wrote: ‘The streets were a river of people dancing, the music rhythmic, almost violent, all the carnivals I had seen paled next to it’

The proposal, selected from among the ten finalists out of the almost 600 submitted, pays homage to that text by Hemingway and tries to modernize the image of the festival, which is usually rather traditional, by showing a bull without actually showing it

Services
Design


Company
Photography Getty Images, public contest by Pamplona City Council

Spacetime
Pamplona, 2024

Categories
Identity, Poster, Culture, Event