Kas

A soft drink whose communication concept divides the world into proud followers of Kas Naranja/KN and Kas Limón/KL, to the point that each flavor announces itself separately and all the ad posters and TV or radio commercials seem to be made by their own followers

Services
Design, Art Direction

Company
Creative direction Toni Segarra, copywriting Arturo Tollesson and Carlos Lanzón, filmmaking Julio del Álamo, agency SCPF, audio Oído, client Carmen Abril from Kas/Pepsico

Spacetime
Madrid, 2000, 2001

Categories
Communication, Campaign, Poster, Video, Radio, Commerce, Food & Drinks