Hiriartea
Pamplona City Council is committed to creating a contemporary culture center in the Citadel Park, providing an open space for meeting, enjoying and learning about contemporary creation
The identity proposal is conceptually based on the two axes of the project (culture as encounter and citadel as space) and formally on creating an own and contemporary language that allows the content to be the protagonist
Services
Design, Creative Direction
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The Logo
The horizontal line symbolizes the encounter of the two vertical lines, which in turn define the limits of a space that is constantly redefined
![The three lines also represent the keys of the center (thought, creation and spreading) and of course form the letter H of its name]()
The System
The logo and its associated concepts of space and encounter become a visual communication system with a strong character while giving great prominence to each artist
The identity proposal is conceptually based on the two axes of the project (culture as encounter and citadel as space) and formally on creating an own and contemporary language that allows the content to be the protagonist
Services
Design, Creative Direction
The Logo
The horizontal line symbolizes the encounter of the two vertical lines, which in turn define the limits of a space that is constantly redefined
The System
The logo and its associated concepts of space and encounter become a visual communication system with a strong character while giving great prominence to each artist
The Brand Concept
It explains the main benefit of the product for anyone: an encounter with other people and an encounter with themselves
Beyond The System
The simplicity and visual power of the graphic system allows for the addition of a conceptual aspect that brings a new dimension
The Magazine
H is quarterly and online, H is all about contemporary culture, H is a not silent magazine
