WHAT Branding

WHAT is a nonprofit cultural association that integrates and spreads knowledge and critical thinking. Born in 2012, in a dizzy social context with a certain smell of change, its goal is to promote a calm and conscious reflection on the world we humans are creating for the future

The identity

WHAT because the handled product is knowledge and in English because it was born with a digital and international vocation, but it is also the acronym for 'We Humans Are Together' because its leitmotiv is that we are all in the same boat. The typographic work of the logo suggests this idea and works as a brand language when applied to headlines or merchandising

The magazine

The main product of the association is a homonymous online magazine in which the three classic branches of knowledge —Arts, Sciences and Humanities— are integrated and crossed with three categories —Individual, Society and Environment—, giving rise to content on disciplines as diverse as philosophy, cinema, politics, psychology, history or physics, among others

The communication

Layout design for the communication of the magazine on social media and promotional videos, for the association as a brand in general and for the project of a festival about the future in particular

The merchandising

The Perplex Bag is made to you can proudly spread your opinion about the world around you and The Psychological Glasses allow you to always look at the bright side of life, although they do not have lenses, or perhaps because of that; they can help to pay attention and also to meditate, even to read if you have a good vision

& Co

Programming Adrián Pérez, filmmaking Javier Navarro, collaboration Arturo Tollesson, client WHAT We Humans Are Together

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