SAL Branding
Naming, logotype and visual identity for a creative platform offering senior and experienced strategy consulting, design and advertising services to big companies, mainly in Spain and Latin America
The identity
The initials of the surnames of the three associates form a word that usually gives flavor to food —and to other things—, but always in the right measure, that is why the web address is 'unpocodesal.com' —abitofsalt.com—
The communication
Presentation campaign on the Internet and social media of the platform, whose name is formed by the initials of the associates surnames, which also serve to explain its brand values
Love
Excellence
Honesty
Ambition
Expertise
Audacity
& Co
Creative direction Javier Aristu and Claudio Letelier, photography archive, programming Iván Rivera, client Suárez Aristu Letelier