Print and audiovisual campaign for the United Nations Conference on Sustainable Development. The big novelty of this meeting is that, for the first time in history, the UN decide to share the discussion with the common people, taking advantage of the new technologies and bringing up the question 'How do you want the future will be?'. A website allows everyone to answer with ideas, suggestions or even developed projects to be evaluated by a team specially created on the occasion
'I am we. And you are we too. All of us are we. If we want, we can. If we imagine, we will make it happen. Because the future will be how we want it to be. The UN offers you the opportunity to take part in the conference on sustainable development. A conference which became an open conversation focused on three big areas: social, environmental and economic. You just have to imagine the future you would like and send a text, photo or video with your point of view. For the future be how we want it to be, join the biggest conversation about the future: ofuturoquenosqueremos.org.br'
'I am we, I am we, I am we... you are we, all of us are we. We have the power to build a fairer future, a future without poverty, a greener future, a more balanced future, a more peaceful future, a much more optimistic future… and prettier than me! More what? More... If we want, we can. If we imagine, we will make it happen. The future will be how we want it to be: ofuturoquenosqueremos.org.br'
Creative direction and copywriting Paco Conde, photography Gustavo Malheiros and Cecilia Duarte and Javier Aristu, filmmaking Daniel Lieff, agency Ogilvy & Mather, client Gustavo Barreto and Valeria Schilling and Giancarlo Summa from United Nations and Rio de Janeiro City Council