El Corte Inglés YA Branding

Logotype, visual identity and graphic presentation campaign for YA, the premium online service of El Corte Inglés. It is something more than a product or a service, it is the movement towards immediacy —'Ya' means 'Now' in Spanish— and the digital that should mark a new stage and the future of the company

The identity

YA is halfway between online services —such as Click & Collect or Click & Car— and the future essence of the brand, which inevitably goes digital, so the main brand must be respected although taking into account a possible evolution

The communication

The presentation campaign is also between the communication of an specific service and the brand general discourse on various topics such as food, technology, home or sports

& Co

Photography archive, copywriting Carlitos González, creative direction Óscar Amodia and Pipo Virgós and David Caballero, agency *S,C,P,F..., client Paul Porral from El Corte Inglés