Alma de Blues Identity

Logotype and visual identity for a clothing and accessories brand inspired by blues, a musical genre native to the African-American communities of the southern United States in the early 20th century. It is characterized by the wailing sound of the guitar and its name refers to the 'blue devils', which are melancholy and sadness

An upside down guitar pick becomes a tear

& Co

Photography SBB, client Joaquín Quiñonero

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