Kas Tarjeta
2001

Anuncio de televisión para Kas. El concepto global de campaña dividía el mundo en orgullosos partidarios de Kas Naranja y Kas Limón, hasta tal punto que cada uno se anunciaba por separado y las piezas parecen realizadas por los propios seguidores de cada sabor.

TV commercial for Kas. The global concept for this soft drink divided the world in proud supporters of Kas Naranja (Orange) and Kas Limón (Lemon), to such an extent that each one was advertised separately and all the communication pieces appear as made by the own supporters (it made this commercial with the most famous sport commentator of the Spanish Public Television).

& Co.:
SCPF (agency), Turi Tollesson (copywriter), Julio del Álamo (director), PepsiCo (client)