Kas Himnos
2001
Campaña de radio para Kas. El concepto global de campaña dividía el mundo en orgullosos partidarios de Kas Naranja y Kas Limón, hasta tal punto que cada uno se anunciaba por separado y las piezas parecen realizadas por los propios seguidores de cada sabor.
Radio campaign for Kas. The global concept for this soft drink divided the world in proud supporters of Kas Naranja (Orange) and Kas Limón (Lemon), to such an extent that each one was advertised separately and all the communication pieces appear as made by the own supporters (these radio commercials are traditional Spanish songs with lyrics adapted to each flavour).
& Co.:
SCPF (agency), Turi Tollesson, Carlos Lanzón (copywriters), PepsiCo (client)
La cabra
La tarara
Carrascal
La conga