Kas Orgullo
2000

Campaña gráfica para Kas. El concepto global de campaña dividía el mundo en orgullosos partidarios de Kas Naranja y Kas Limón, hasta tal punto que cada uno se anunciaba por separado y las piezas parecen realizadas por los propios seguidores de cada sabor.

Print campaign for Kas. The global concept for this soft drink divided the world in proud supporters of Kas Naranja (Orange) and Kas Limón (Lemon), to such an extent that each one was advertised separately and all the communication pieces appear as made by the own supporters.

& Co.:
SCPF (agency), Turi Tollesson (copywriter), Esteve Bou (design assistant), PepsiCo (client)
Awards:
Festival de San Sebastián 2000

Power To Orange Kas

Up Lemon Kas, Down Anything Else

The World Must To Know: Orange Kas Is What I Want

A Happy World = A Lemon Kas World

We Are More Supporters From Orange Kas Everyday

(Traditional Spanish Song adapted to Lemon Kas)