Flower
2002

Anuncio de televisión para Flower, marca de productos de jardinería que, al manejar un presupuesto sensiblemente inferior al de su competencia (la multinacional Compo), necesitaba que su comunicación fuese notoria y centrada en construir marca. Este homenaje al Flower Power y a la película 'Hair' cumplía ambos propósitos.

TV commercial for Flower, a gardening products company that, because handling a substantially lower budget than its main competitor (the multinational Compo), needed its communication to be noticeable and focused in building a brand. This homage to the Flower Power and to the movie 'Hair' satisfied both aims.

& Co.:
Dayax (agency), Eva Conesa + Javier Aristu + Mireia Roda + Turi Tollesson = Evaristu Rodesson (creative director), Martín Seré (copywriter), Marc Donés (director), Àngel Jubete (client)

–If your flowers are sad, tell them a tale.
–Flower!
–If they are afraid of the night, turn on the light.
–Flower!
–You cannot think you are ugly, you are a flower!
–Flower!
–If it is not a heart's trouble, Flower products are the solution.
–Floooweeer!
–Flooooooweeeeeer!
–Flower!
–Off: Flower Power. Fertilize and be happy.