Campaña de carteles para Kas. El concepto global de campaña dividía el mundo en orgullosos partidarios de Kas Naranja y Kas Limón, hasta tal punto que cada sabor se anunciaba por separado. Estos carteles juegan a parecer hechos por los propios implicados, llevando ese orgullo al extremo, sin logos y con mensajes directos y estética callejera.

Campaign for Kas. The campaign global concept for this soft drink divided the world in proud supporters of Kas Naranja (Orange) and Kas Limón (Lemon), to such an extent that each flavour was advertised separately. This posters pretended to appear as made by the own supporters, strengthening this pride, without logos and with direct messages and a street aesthetic.

& Co.: SCPF (agency), Turi Tollesson (copywriter), Esteve Bou (design assistant)
Client: PepsiCo
Awards: Festival de San Sebastián 2000

Power To Orange Kas

Up Lemon Kas, Down Anything Else

The World Must To Know: Orange Kas Is What I Want

A Happy World = A Lemon Kas World

We Are More Supporters From Orange Kas Everyday

(Traditional Spanish Song adapted to Lemon Kas)