Campaña para Flower, marca de productos de jardinería. Al manejar un presupuesto sensiblemente inferior al de su competencia (la todopoderosa multinacional Compo), necesitaba que su presencia en televisión fuese notoria y centrada en construir marca. La idea de vincularla al viejo eslogan 'Flower Power' cumplía ambos propósitos y se realizó este spot, inspirado en la película Hair.

Campaign for Flower, a gardening products company. By handling a substantially lower budget than that of their main competitor (the almighty multinational Compo), it needed its communication to be noticeable and centred in building a brand. The idea of linking it with the old slogan 'Flower Power' accomplished both purposes. This TV ad inspired by the film Hair was shot.

& Co.: Dayax (agency), Evaristu Rodesson (creative director), Martín Seré (copywriter), Marc Donés (director)
Client: Àngel Jubete

If your flowers are sad, tell them a tale.
Flower!
If they are afraid of the night, turn on the light.
Flower!
You cannot think you are ugly, you are a flower!
Flower!
If it is not a heart's trouble, Flower products are the solution.
Floooweeer!
Flooooooweeeeeer!
Flower!
Flower Power: Fertilize and be happy.