Todas las marcas de compresas del mundo evitan hablar de la regla directamente, y Ausonia se propuso romper ese tabú y normalizar el tema. Se hicieron entrevistas a más de 50 mujeres (y hombres, algo absolutamente inusual) hablando de sus experiencias con la regla y alrededores y se utilizó el material para montar varios spots de televisión.

All the sanitary towels brands all over the world avoid talking straight about the period. Ausonia had the purpose to break this taboo and to start normalizing the matter. More than 50 young women (and men, something absolutely unusual) were interviewed about their experiences with the period and the material was used in several TV commercials.

& Co.: Dayax (agency), Turi Tollesson (copywriter), Chus Gutiérrez (director)
Client: Barbara Jaeger, Mónica Fité (Arbora & Ausonia)

I like to be a woman

My first time and now

Difficult to explain