Campaña para Adidas. La final de la Champions League entre Manchester United y Bayern de Munich se presentaba tan interesante que Adidas (patrocinador del Bayern y de David Beckham, por entonces estrella de Manchester) creó una plataforma para pedir a la Providencia que hubiese prórroga y así disfrutar de 30 minutos más de buen fútbol. Se insertaron páginas en prensa los tres días anteriores al partido y se distribuyeron octavillas con una plegaria para rezar por esa prórroga, que no hizo falta: el Manchester remontó el partido con dos goles en los minutos 90 y 92.

Campaign for Adidas. The Champions League final between Manchester United and Bayern Munich was so interesting in advance that Adidas (sponsor of Bayern and David Beckham, at that time the star of the United) built a springboard to ask Providence that there would be extra time so as to enjoy 30 more minutes of good football. The three days before the match there were pages inserted in the press and leaflets distributed with a prayer so as to pray for that extra time, but it was not needed: the United got over with two goals at the minutes 90 and 92.

& Co.: SCPF (agency), Javier Carro (copywriter)
Client: Adidas España

Let's pray togheter for extra time on Wednesday

Cosmically united for extra time tomorrow

Let's go united in the joyful wish for extra time today